Think of mobile commerce as the catalyst in the ever-evolving journey of eCommerce or as an essential player. Is mobile commerce the same as eCommerce? In fact, mobile commerce falls into three distinct categories or pillars: Managing your finances, buying groceries on an app, or having the ability to pay without swiping a card through a digital wallet are under the mobile commerce umbrella. Gone are the days of a desktop computer to transact daily life. You must give the shopper or user the ability, flexibility, and confidence to start or finish a transaction any way they choose whether that looks like an optimized site accessed from a laptop or a dedicated mobile shopping app from a smartphone. Yes, those numbers are right according to the data predictions, showing mobile commerce is no fad.Ī keyword to note when talking about mCommerce upfront is omnichannel. In just two years, mobile commerce sales are expected to hit the $700 billion mark. And they want to do it now from anywhere. People want to shop, pay bills, or access information. Mobile Commerce, or mCommerce, is the buying and selling goods and services through a wireless device such as a smartphone, tablet, or laptop. So, if you’re not paying attention to how people shop, your brand will be left behind. The upward trend is still growing faster than ever, with projections landing near 700 billion in mobile commerce revenue in 2025. economy alone, mobile commerce revenue rose from $431.4 billion to 511.8 billion from 2022-2023. Why is mobile commerce relevant to your brand?
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